Purple Petal Entertainment is dedicated to music with a purpose. They aim to serve society by spreading love and compassion through the healing power of music. Recently, PPE organized a virtual fundraising concert called “Bollywood Love Aaj Kal” to support rural folk artists in West Bengal, India. These artists are struggling to survive in the midst of COVID-19. Such folk singers make their living from performing at fairs, on local trains, and in hotel lobbies for tourists. Purple Petal Entertainment donated all profits from their concert to Bharat Sevashram Sangha to support these struggling artists by providing them with essential food items.